Meta is working toward a near future when many of the ads you see on Facebook or Instagram are created from scratch by AI, and thus more easily targeted specifically to you. Its goal is fully automated AI-powered ad generation by the end of 2026,

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered features: Why we care.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp did something its founders said it would never do: it’s putting advertisements inside the app. It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their contacts, there will be “no change to [the] experience at all,” though for many, this promise simply isn’t enough.

WhatsApp announced it will begin displaying ads in the app’s Updates tab as part of Meta’s effort to generate more revenue.

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million people per day, Signal president Meredith Whittaker took to X to lure users to her messaging tool: “Use Signal,” she wrote. “We promise, no AI clutter, no surveillance ads—whatever the rest of the industry does.”

Key Takeaways Shares of Meta Platforms got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new revenue stream. After reclaiming the 50- and 200-day moving averages,