It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL ...

Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to ...

The agenda for 2025 is live now. 2024’s event saw speakers from BBC, Times Internet, FairPrice Group, Mastercard, Mars Wrigley, Standard Chartered, GroupM, dentsu and many more.

As a prominent player in the French media landscape, Lift is dedicated to driving innovation and responsibility in ...

Amazon’s Ad Business Earns $17bn in Q4 . Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of ...

In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration ...

In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement ...

In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges the branding and performance offerings of both ...