Marketers may overestimate the fame and underestimate the uniqueness of their brand assets, say Ehrenberg-Bass academics.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.

But having joined the business in January as vice-president for consumer and business marketing, she was quickly promoted to ...

While Google may seem too big to fail, the rise of AI search has left the tech giant on its heels, leaving it needing to ...

Six sustainability-focused brands have each been awarded a share of £2m in media spend to bolster growth via TV advertising.