Find out the latest advertising spend trends and competitive dynamics shaping European retail. Tailored for SMBs, this ...

Understand the diverse media habits of different generations and the importance of an age-inclusive approach for broader ...

Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

Throughout the month of April, Nielsen employees celebrated Global Volunteer Month with volunteering and environmental ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical ...

NEW YORK – May 20, 2025 – For a third consecutive month, streaming’s share of total TV viewing reached a record high in April ...

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television ...

During April, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.1 percentage points compared to the ...

From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural audiences, with Asian ...

Discover the five key trends that are shaping the way we watch television ahead of the 2025-2026 Upfronts/Newfronts.

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...