Just months before being named as the world’s most valuable sports franchise for a ninth consecutive year by Forbes, the NFL’s Dallas Cowboys enjoyed another table-topping success in the ...

Qatar’s financial backing of French Ligue 1 club Paris Saint-Germain has been reinforced by the renewal of Qatar Airways’ ...

Barclays has expanded its sponsorship presence in UK sport to include cricket for the first time via an agreement with ...

Plans to stage the inaugural edition of the International Olympic Committee’s Olympic Esports Games in Saudi Arabia later ...

DAZN continued to be a definitively loss-making venture in 2023, posting a group loss of $1.4bn (€1.33bn) and an operating ...

The French forward’s deal with the Decathlon brand, a relatively small player in the football boots sector, draws parallels ...

Ziggo Sport has renewed its broadcast rights to American racing series Imsa, IndyCar and Nascar in the Netherlands, ensuring ...

More change is expected at the sports portfolio of Ineos after it emerged the global chemicals company has split from British ...

Diamond League rights are changing hands in Germany from this year, with Sportdeutschland.TV, the streaming platform of DOSB ...

The Swiss Football League (SFL) has announced a new five-year agreement with online retailer Brack to be naming-rights ...

Swatch group-owned watchmaker Tissot has signed its second extension deal with the NBA, WNBA and NBA G League as it ...