LAY'S® | Last Harvest | Super Bowl LX Commercial | Extended Cut | Shorts
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LAY'S® | Last Harvest | Super Bowl LX Commercial | Extended Cut | Shorts
15.9K views8 months ago
YouTubeLay's
Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek
1:01
Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek
28.7K views8 months ago
FacebookAdweek
ADWEEK (@Adweek) on X
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ADWEEK (@Adweek) on X
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The Lay’s Super Bowl Ad Everyone Is Talking About
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The Lay’s Super Bowl Ad Everyone Is Talking About
2.9K views7 months ago
YouTubeCampfire
Lay's will return to the Super Bowl for the second consecutive year with a mysterious six-second teaser showing a hand emerging from a field holding a potato. The cryptic ad, part of the brand's largest-ever refresh, continues the farm-to-chip narrative from last year's "The Little Farmer." "There's no better moment than the Super Bowl to continue the Lay's story," said Hernán Tantardini, CMO of PepsiCo Foods U.S., promising to showcase "what makes America's favorite chip so special" on advertis
0:07
Lay's will return to the Super Bowl for the second consecutive year with a mysterious six-second teaser showing a hand emerging from a field holding a potato. The cryptic ad, part of the brand's largest-ever refresh, continues the farm-to-chip narrative from last year's "The Little Farmer." "There's no better moment than the Super Bowl to continue the Lay's story," said Hernán Tantardini, CMO of PepsiCo Foods U.S., promising to showcase "what makes America's favorite chip so special" on advertis
11.9K views8 months ago
FacebookAdweek
Emily Zeller | Enneagram Consultant for High-Achievers on Instagram: "Therapist POV: The Lays “Last Harvest” commercial is a masterclass in grief. Because grief isn’t always loud. It’s not always sobbing. It’s not always a breakdown. Sometimes grief looks like: 1: doing the same routine you’ve always done 2: holding it together for everyone else 3: missing someone in the smallest moments 4: feeling okay… until you’re suddenly not 5: realizing life keeps moving even when your heart hasn’t caught
0:55
Emily Zeller | Enneagram Consultant for High-Achievers on Instagram: "Therapist POV: The Lays “Last Harvest” commercial is a masterclass in grief. Because grief isn’t always loud. It’s not always sobbing. It’s not always a breakdown. Sometimes grief looks like: 1: doing the same routine you’ve always done 2: holding it together for everyone else 3: missing someone in the smallest moments 4: feeling okay… until you’re suddenly not 5: realizing life keeps moving even when your heart hasn’t caught
3.2K views8 months ago
Instagramiamemilyzeller
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What the Lay’s Super Bowl Commercial Gets Wrong About Farm Succession
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How our clients see us 😂At Action Anytime, we don’t just lay stone, we transform your outdoor space into something that actually feels like part of your home.Whether it’s a luxury paver driveway, a complete backyard makeover, or stone pillars that make your estate stand out, we bring your vision to life with zero subcontractors and 25 years of in-house expertise.Here's what sets us apart (and why our clients keep referring us):✅ Custom driveways and walkways using premium pavers and natural sto
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Lay’s changed its Super Bowl ad plans to highlight the American farmers behind the potato chips rather than promoting its new All Dressed flavor. Lay’s did not give a detailed explanation for the change, only saying that the new direction is part of a campaign that the brand started last year. “The Little Farmer,” released today, comes from Highdive and was directed by Taika Waititi. It will run in the third quarter of Sunday’s game. 📲 Read more at the link in our bio #marketing #advertising #s
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