Bankwest taps into anti-bank sentiment with 'Bank Less' campaign
mumbrella.com.au
Bankwest taps into anti-bank sentiment with 'Bank Less' campaign
In a stark departure from traditional bank advertising – which tends to focus on friendly staff, community initiatives and how banks help people achieve their financial and personal goals – Bankwest has launched a campaign which acknowledges people’s ongoing frustrations with the institutions and why they’d rather ‘bank less ...
1 viewsSep 10, 2018
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45K views · 126 reactions | Another bank ad, but not like you’ve seen before... #BankLess | Bankwest | Facebook
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45K views · 126 reactions | Another bank ad, but not like you’ve seen before... #BankLess | Bankwest | Facebook
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28 reactions | 【Live Your Way more, Bank less】 將理財交畀我哋，將生活還畀自己。 「Live more, Bank less」！ DBS將繁複嘅銀行事項簡化成彈指之間嘅服務，讓您空出更多時間，隨心劃分生活節奏、盡情追求對理想生活嘅講究、發掘身邊處處驚喜、關心環境以至宇宙，活出更大意義。 #DBSHK #LivemoreBankless | DBS | Facebook
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