She’s too aggressive. She’s not assertive enough. Welcome to the double bind every woman leader knows too well. When you build strategic relationships: “She’s too political.” When you focus on your work: “She’s not visible enough.” When you advocate for yourself: “She’s self-promotional.” When you wait to be recognized: “She’s not leadership material.” Here’s what I tell my clients: The problem isn’t your approach. The problem is you’re being judged by two different rulebooks simultaneously. The
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