Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek

This is one of the most powerful Super Bowl ads I’ve ever seen. This is the reality millions of Americans are living RIGHT NOW. And we’re not talking about it enough. We’re the most powerful country in the world—with the sickest, most metabolically broken population. Heart disease, diabetes, obesity, mental health crises... all connected to what we’re eating. The food industry has spent decades engineering products designed to make us addicted, sick, and dependent. And it’s killing us. It’s time