BIRKENSTOCK Quality | MADE IN GERMANY - MAKING THE FOOTBED
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BIRKENSTOCK Quality | MADE IN GERMANY - MAKING THE FOOTBED
At the heart of every Birkenstock is the footbed. Its purpose is to enable walking as nature intended (Naturgewolltes Gehen). In order to bring this work of genius to life, BIRKENSTOCK has developed a unique combination of natural materials, expert handcraft and specialised production processes. These techniques ensure that each footbed has ...
21.2K viewsMay 2, 2023
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Business Playbook on Instagram: "From “world’s ugliest sandals” to a global luxury icon Birkenstock’s 250-year journey proves that comfort beats trends in the long run. Started in 1774 by a German cobbler focused on foot health, the brand ignored fashion criticism for generations and perfected its iconic cork footbed. What began as functional footwear for sore feet turned into a status symbol worn by celebrities worldwide. Even in India, where experts doubted ₹5,000–₹20,000 pricing, Birkenstock
Business Playbook on Instagram: "From “world’s ugliest sandals” to a global luxury icon Birkenstock’s 250-year journey proves that comfort beats trends in the long run. Started in 1774 by a German cobbler focused on foot health, the brand ignored fashion criticism for generations and perfected its iconic cork footbed. What began as functional footwear for sore feet turned into a status symbol worn by celebrities worldwide. Even in India, where experts doubted ₹5,000–₹20,000 pricing, Birkenstock
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