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How McDonald's Marketing Strategy Makes you Hungry
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YouTubeThoughtCatalyst
How McDonald's Marketing Strategy Makes you Hungry
The once American, now globalised brand McDonald's accounts for over 20% of the global fast-food industry. To achieve this, they needed to open 37,000 restaurant locations, flip 2.36 billion burgers annually, and ensure they create flawless marketing campaigns. In 2021, the so-called "Golden Arches" spent approximately $459 million on ...
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