PrimePulse - Branding & Marketing. on Instagram: "Pepsi’s “Better with Pepsi” campaign was a bold move in 2021. The concept? Show how Pepsi pairs better with burgers—even those from brands that serve Coke. Alma, Pepsi’s agency, cleverly used burger wrappers from McDonald’s, Burger King, and Wendy’s. When folded, they revealed Pepsi’s logo hidden within the design. This visual storytelling sparked curiosity and subtly reinforced Pepsi’s message: burgers taste better with Pepsi. A creative jab at