Comment Décathlon adapte sa logistique à l'omnicanal
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Comment Décathlon adapte sa logistique à l'omnicanal
Pour s'adapter aux nouveaux modes de consommations, l'enseigne de la famille Mulliez a revu ses pratiques logistiques. La chaîne de distribution de matériel sportif a mis en place une organisation multicanal innovante, sans renier un modèle centré sur le magasin.
Apr 20, 2017
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